How constant ads stop channel hopping and discourage people from discovering new streamers.

I often find myself scrolling through page after page, hopping in and out of streams trying to find new and interesting streams. However, having to watch a 30 second ad every other time I switch channel makes this difficult. It feels like the amount of ads i'm getting has increased recently and i fear it will prevent people from finding new streamers. Perhaps Twitch should implement something like an ad cooldown timer, which would stop people getting 5 ads in the space of 3 minutes when channel hopping?

(Original Article)